CRM Lead Scoring

Lead Scoring Helps You Identify Sales-Ready Freight Leads

Stop guessing which leads to prioritize. With SalesDrip’s lead scoring, you can automatically assign points to contacts based on their actions and engagement with your brand. Whether they download a guide, explore your website, click through an email, fill out a survey, or request a quote, each interaction boosts their score.

The higher the score, the closer the lead is to converting. For example, a contact who visits your pricing page, requests a demo, and attends a webinar is signaling strong buying intent. Lead scoring helps your freight sales team focus on the right opportunities at the right time—improving close rates and maximizing sales efficiency.

Lead Scoring Boosts Sales Efficiency and Focus

SalesDrip’s lead scoring system helps you identify your most qualified, sales-ready leads with ease. Score contacts based on demographic details like industry, title, location, and revenue, as well as behavioral data such as email engagement, webinar attendance, and content downloads. This unified view of each lead's activity and profile gives your freight sales team deeper insight into where prospects stand in the funnel—so you can prioritize outreach and close deals faster.

Spend Less Time Chasing Cold Leads and More Time Closing Sales-Ready Opportunities.

Automated Lead Scoring and Cold Lead Management

SalesDrip’s advanced automation tools allow you to take action based on real-time lead scores. When a contact reaches a certain threshold, you can automatically trigger email sequences, assign follow-ups, or launch sales workflows—keeping your freight team focused on the most qualified opportunities.

This automation also works in reverse. If a lead becomes inactive, unsubscribes, or submits negative feedback, points can be deducted through negative lead scoring. Once a low-score threshold is hit, you can trigger re-engagement campaigns or custom workflows to win back interest and steer the lead back into your sales funnel.

SalesDrip makes it easy to identify leads who’ve gone cold. Set up automated alerts or re-engagement workflows to bring inactive contacts back into your freight sales funnel. With SalesDrip’s intelligent CRM, you can combine contact data with activity signals—like website visits, email engagement, and support ticket history—to better understand where each lead stands. All of this valuable data is automatically organized into actionable insights that help your team focus on what drives real results.