The "1 in 60 rule" states:  For every 1 degree off course, a ship will be 1 nautical mile off course after traveling 60 nautical miles. 

Accumulated Error: A small deviation of just one degree can accumulate over time, causing a significant drift from the intended path. 

Importance of Course Correction: Just like pilots and navigators, freight sales strategies must be constantly monitored to ensure you haven't veered off course. SalesDrip's software is like an autopilot, helping you stay on course while you navigate the growth of your company.

Real-World Example: Imagine if your sales strategy produced new shippers. You stopped working on your sales strategy to focus on serving your new customers. Months go by, and you haven't added any new prospects or nurtured your existing prospects. When you stop engaging your contacts, they quickly forget about you and focus on who is engaging them. That is called "dropping the lead" and it reduces the size of your sales funnel. One day, your customer's volumes drop, and you look at your sales funnel and realize that none of the contacts are "warm". You re-engage them only to learn that you missed an opportunity and your competitor now serves them. 

Please take a moment to watch the videos below that explain how SalesDrip's Follow Up Forever technology enables you to nurture your sales funnel while you focus on other tasks.