Top 5 Must-Have Features on a Freight Broker Website

If you’re building or upgrading your freight broker website, it needs to be more than just visually appealing—it should operate as a complete sales and operations hub. With the right features in place, your site can automate onboarding, accelerate lead response, and improve customer experience for both shippers and carriers.

Here are the top five must-have features every modern freight website should include to compete and grow in today’s logistics market.

1. CRM Integration That Powers Automation

Your website should be directly connected to your freight CRM. That means every quote request, contact form, or carrier application automatically feeds into your CRM and triggers the appropriate workflow. Whether it’s sending follow-up emails, assigning leads to agents, or logging key data, tight integration eliminates manual input and speeds up your sales cycle.

SalesDrip allows you to plug forms straight into your CRM system, so your freight agent software is always up to date and working for you behind the scenes.

2. Forms Built for Freight Onboarding

Generic contact forms won’t cut it. Your site should offer custom forms tailored to each audience—shippers, carriers, and agents. For shippers, capture details like freight volume, lanes, and scheduling needs. For carriers, ask for MC number, equipment type, and insurance verification.

These forms should not only collect data but also kick off automated onboarding sequences inside your freight broker CRM.

3. Digital Document Signing Capabilities

Manual paperwork slows down your operation. Your freight website should enable shippers and carriers to digitally sign documents such as rate confirmations, broker-carrier agreements, onboarding packets, and NDAs. Integrating digital signature tools directly into your site reduces friction and improves your conversion rates.

4. Secure Carrier and Shipper Portals

Professional freight websites should include secure login portals where shippers and carriers can manage documents, check load status, update account info, or upload required files. This self-service approach saves your team time and gives your partners an elevated experience.

Carrier portals, in particular, help streamline the document collection process and reinforce trust—especially when paired with backend visibility from your carrier CRM or freight agent CRM.

5. Mobile-Optimized, SEO-Ready Design

Most logistics professionals conduct business on the go. If your website isn’t mobile-optimized and lightning fast, you’re losing leads. Make sure your site loads in under two seconds, adapts to every screen size, and includes SEO-optimized content targeting terms like freight broker software, logistics CRM, shipper CRM, and freight marketing.

SalesDrip websites are designed for speed, scale, and search engine performance—helping you attract and convert high-quality logistics traffic.

Final Thoughts

Freight professionals need more than a basic website—they need a platform that captures leads, automates tasks, and gives shippers and carriers the tools to do business efficiently. If your site doesn’t include these five features, you’re likely missing out on revenue and wasting time on manual work.

SalesDrip helps freight brokers, freight agents, and logistics professionals build high-performance websites that are fully integrated with CRM, automation, onboarding, and digital document tools—so your team can focus on moving freight, not chasing paperwork.