Freight Broker Websites | Learn What Drives Sucess with SalesDrip

I’m Chase Acklam, Lead Full-Stack Developer at SalesDrip. After working with everyone from solo agents to national brokerages for over 7 years, one thing has become clear: the most successful freight companies don’t just build websites — they build with purpose.

You can’t hit your target if you don’t have one.

Before design, before code, before anything else — top-performing sites begin with clarity: Who is this for? What should it do? How will we know it’s working?

The challenge? Most freight professionals don’t have the time or resources to map that all out from scratch — they just need a strong online presence, fast. That’s where we come in.

To help you move fast and smart, we’ve created a simple tool to help you define your goals, audience, and essential features - introducing the SalesDrip Web Development Questionnaire

SalesDrip Web-Development Questionnaire

Establish a clear target for you and your team
 

1.) What is the primary goal of your website?
(e.g., generate leads, educate visitors, build credibility, sell a product)
 

2. )How will you define success for this website?
(What outcomes matter most—traffic, signups, conversions, engagement?)
 

3.) Who is your core target audience?
(Describe their demographics, mindset, or industry)
 

4.) What are their top interests, needs, or questions?
 

5.) What specific actions do you want them to take?
(e.g., fill out a form, call you, make a purchase)
 

6.) Write a one-sentence homepage punchline
(This should clearly communicate what you offer and why it matters)
 

7.) Why would someone visit [YourWebsite].com?
(What pain point or curiosity are they seeking to address?)
 

8.) List keywords, values, or phrases to emphasize
(e.g., trust, local, fast turnaround, eco-friendly, etc.)